Nowadays, people sift through so many promotional emails each day. It's no longer the best way for companies to reach out to prospective customers with their products and services. Since customers are using their phone on a consistent basis, companies have been taking advantage of this and creating SMS (Short Message Service) applications in order to showcase their products and services.

Below are some advantages of using SMS applications; and why the major focus should go from websites and other channels of communications, to smartphones.

Open Rate is Higher

With SMS applications, the open rate is much larger than email or other forms of communication. Usually, people's email inboxes are full of different ads, promotions, services, making it difficult for them to focus their attention onto one thing. By receiving a text message, the response is much higher than any other form of communication; as people use messaging a lot more than other tools.

SMS Applications Saves Time and Money

Usually customers open text messages within the first 5 minutes of receiving it. Also, they can respond the message with questions about the product or service quickly.

For companies, SMS messaging to get their products in front of their customers save a lot of money in marketing, while increasing return in investment.

Better User Experience

Users have better experience with SMS apps since they have interaction at their fingertips. The engagement time is longer, and more frequent. They can easily access any answers to their questions and discover more information about the company's products and services.

No software to install for users

There is no software that users have to install to receive the SMS apps; with the exception of signing up via a website to receive messages; or texting a number to get access to the information.

We have Experience with SMS Apps

Redmon Group has developed several SMS Apps for different clients. One of our recent projects includes a mobile application with SMS capabilities. It's an application that helps hispanics in rural areas have access to information related to diabetes prevention. It has a dashboard, the courses are self-paced and it has options for the user to contact their assigned coach via SMS for support and information.

If you are in need of upleveling your applications to reach your customers, contact us today to see how we can help you reach your goals.